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Online Video - The Benefits

A PROVEN AND FAST WAY OF CONVERTING MORE VISITORS INTO SALES!





The majority of people will choose to watch a video over reading text.

Online video and video advertising is the fastest growing advertising medium in the world. Businesses are quickly realizing that professional, high-quality online video is becoming the superior choice when communicating information, as it engages customers visually and emotionally.

Facts about Online Video

  • 3 out of 4 Internet users now watch video online.

  • Online video is 4 times more effective than printed media. Given that 80% of the information we recall is visual, no wonder consumer researches have proven audiovisual materials to be so successful in getting messages across to clients and customers.

  • Online video encourages visitors to stay on a website up to 3 times longer than the average browsing time, giving a business more opportunity to convince customers and convert sales.

  • Using Online Video has never been easier. Hosting sites such as YouTube and Google Video provide free embedding services and videos can be uploaded and playing on business website in under 10 minutes.

  • Online Video allows businesses to track the number of views a video gets, the viewing audience demographics and how many visits their business website receives for a particular video. Access to such statics allows businesses to change and tailor their strategies in immediate response to their market. In contrast, it is also impossible to measure how many people see and respond to traditional advertising.

  • High Speed Broadband now allows anyone to stream and view Online Video in real time. This accessibility has made the Online Video a powerful marketing tool which all companies now need to seriously consider.

  • Far more information can be conveyed by means of Online Video than web text allowing complex messages to be communicated in a far superior way. If a static picture paints a thousands words, think how many words a moving image is worth.

  • Online video can be viewed 24 hours a day, 365 days a year, anywhere in the World - For Free!!! It doesn't cost a single penny to upload your video, keep it embedded on your site and showcase your company to the world, meeting the demands and financial constraints of smaller businesses.

  • Online Video combines the branding power of traditional broadcast advertising with the direct response power of the Web.

  • Watching Online Video is enjoyable and engaging and potential clients will be more receptive to what you are selling.


Whether you are an international company or a small local business, the benefits of Online Video to profile and market your business is an essential element for success.

Effective Business communication is vital for any company, and with e-commerce extending the territory of many businesses and the mass increasing of Online Video consumption, advertising a company’s products and services online has never been more crucial.

High-quality, professionally produced video is essential because web-savvy audiences now have a huge amount of content providers to turn to. Poor quality videos not only guarantees that most people won't watch, but it also ensures that most viewers will take away a negative impression of your business.

The Internet has opened up huge new possibilities for business to deliver messages straight to their target costumers and by placing an Online Video on your website you are immediately capable of reaching this massive audience.


For companies large and small online video is an ideal solution and proves an extremely cost effective method of advertising.
Please contact us for more information about online advertising.
 

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